Tactics

The Art and Science of Success

by Edward de Bono

Number of pages: 256

Publisher: Profile Business

BBB Library: Business Classics, Personal Success

ISBN: 9781861975379



About the Author

Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.

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Editorial Review

Tactics is based upon fifty interviews conducted for the book with men and women who have been outstandingly successful in a variety of fields. With his usual perceptiveness, Edward De Bono, one of the greatest revolutionary thinkers of our time, analyses their different paths to success, revealing that underneath their different styles and their greatly different personal qualities are a small number characteristics which are common to all successful people.

Book Reviews

"He adduces lessons about 'restlessness and willingness to change.'" - Kirkus

Books on Related Topics

Wisdom to Share

The better able you are to design your fallback, the better able you are to take a risk.

A key element in tactics is to provide a 'fallback' position. If things do not work out as desired, where does that leave you?

A key element in tactics is to provide a 'fallback' position. If things do not work out as desired, where does that leave you?

Risk-taking and gambling are quite different. This is made very clear by the attitudes of successful people towards risk.

Remember that the purpose of thinking is to arrange the world, in our minds, that our actions and decisions become obvious.

Trust your intuition on the basis of past experience and a consciousness of human nature.

A strategy provides you with a reason for taking an Initiative, for getting moving, for taking action. Intuition can lead to great successes and it can lead to disasters.

It seems that successful people like doing things that involve risk, but do not like the risk itself- so they seek to reduce this.

A sense of adventure may impel successful people to take risks; the risks are then reduced as much as possible.

Risk and reward may be compared. The downside can be compared to the upside. Such comparisons aid decision-taking.

Things outside your control can go wrong. Success may then involve extricating yourself from the situation in the best way possible.

There are others who try to minimize risk as much as possible because they do not need it since the steady growth of their business will ensure success.

There is nothing wrong with artificial training provided it is pursued to the point where it becomes natural.

There is nothing wrong with artificial training provided it is pursued to the point where it becomes natural.

Important lessons and strategies can be learned from the behavior of others and then incorporated into your own style.

Trying to be someone else won't work, and it will ruin your own natural style, which is based on your own qualities.

Certainly success in business often seems to be spurred by a desire to make things happen. Move to an environment which is success oriented.

Success in business seems to depend much less on native talent and a lot more on thinking and personality factors.

The behaviorist school holds that all behaviors are built up from a series of stimulus-response conditionings.

An inflated balloon is vulnerable, but that is the only way it is going to fly.

Use failure as the shadow that gives dimension to the picture.

Be bold, be confident, be egocentric, but do not expect us or anyone else to tell you how.

Build up the strong points of your style rather than try to alter it to a completely different style.

Make the most of your talent and do not expect it to be enough by itself.

Knowing what you want to do, determination, and persistence are important.

The positive attitude toward luck is to be ready for it, to spot it, to make the maximum use of it - but not to sit around waiting for it.

There are times when the conviction and enthusiasm of a leader rubs off on everyone else.

“I think enthusiasm rubs off onto people like pollen on bees.”

What is style? Itís a cluster of elements and actions which form a distinct pattern.

The most likely way to make a good living out of creative imagination may be to go into advertising.

It is both the growth of the field that matters and also the nature of the transaction within that field.

It is easier to be successful in the computer industry than in the steel industry.

The most likely way to make a good living out of creative imagination may be to go into advertising.

To be successful, you have to be lucky, or a little mad, or very talented, or to find yourself in a rapid-growth field.

Which is more successful, a man who has made millions but is unhappy and unsatisfied, or an unnoticed person who has led a happy life?!

Books by the same Author

The multi-million bestseller Six Thinking Hats by Edward de Bono was first published in 1981. He is author of Lateral Thinking and I Am Right You Are Wrong and teaches you how to run better meetings and make better decisions. Dr de Bono has written more than 60 books, in 40
Six Thinking Hats

The multi-million bestseller Six Thinking Hats by Edward de Bono was first published in 1981. He is author of Lateral Thinking and I Am Right You Are Wrong and teaches you how to run better meetings and make better decisions. Dr de Bono has written more than 60 books, in 40

Lateral thinking is the ability to think creatively, or  outside the box,  as it is sometimes referred to in business, to use your inspiration and imagination to solve problems by looking at them from unexpected perspectives. The term was promulgated in 1967 by Edward de Bono. According to him, lateral thinking
Lateral Thinking

Lateral thinking is the ability to think creatively, or outside the box, as it is sometimes referred to in business, to use your inspiration and imagination to solve problems by looking at them from unexpected perspectives. The term was promulgated in 1967 by Edward de Bono. According to him, lateral thinking

Six Action Shoes is written by the world-renowned expert on creative thinking and author of the best-selling Six Thinking Hats and Tactics. Six Action Shoes provides a brilliant method of taking control of any business or life situation. No one can be 'perfect' in all situations, but everyone can gain from
Six Action Shoes

Six Action Shoes is written by the world-renowned expert on creative thinking and author of the best-selling Six Thinking Hats and Tactics. Six Action Shoes provides a brilliant method of taking control of any business or life situation. No one can be 'perfect' in all situations, but everyone can gain from