Red Thread Thinking

Weaving Together Connections for Brilliant Ideas and Profitable Innovation

by Debra Kaye

Number of pages: 288

Publisher: McGraw-Hill

BBB Library: Creativity and Innovation, Psychology and Strengths

ISBN: 9780071808217

About the Author

Kaye is a global innovation and trends expert, specializing in brand strategy for consumer businesses. Her clients have included Mars, Colgate, McDonald’s, and others.


Editorial Review

Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation--without the need for high-cost development. 

Book Reviews

"It will challenge you as it examines the evolution of a creative idea." - 27gen

"Kaye tackles the concept of bringing innovative ideas to new heights." - Levo

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Wisdom to Share

Just as people are destined to meet and connect, the best innovations are the result of unexpected connections among history, technology, culture, behavior, needs, and emotions.

Red Threads are the connecting strands of relationships in which knowledge, memories, and insights are woven together to create a multi-textured fabric of seamless interconnectivity.

Anyone can develop a knack for Red Thread Thinking. By weaving together disparate threads, we become better at tapping into our own broad capacities to get past fixed ideas and assumptions so that we are truly thinking outside of predetermined boxes.

The economic benefits of innovation are important, as are its contributions to humanity. Without innovation, we might all be living in caves and scavenging for food, ruled by the whims of nature

What you know is what you remember. It may seem that memory is about the past. But in fact, memory is about the present and the future, helping us to move through the now.

One of the ways in which innovations occur is by tying what we know together in new patterns. There are ideas that have rearranged other ideas and knowledge into something that seems unique.

A lifetime of exercise can result in a sometimes-astonishing elevation in cognitive performance, compared with those who are sedentary.

Innovation is inside you, and meditation is one way to allow the innovation threads to become apparent and connected.

Innovation is inside you, and meditation is one way to allow the innovation threads to become apparent and connected.

Meditation increases your power of concentration and allows your mind to become free enough to let ideas flow.

Everyone should learn to be more innovative. Innovation accelerates the drive to find new and better ways of doing things, making life easier, more fun, safer, and more prosperous—not just for ourselves, but for other people as well.