Number of pages: 143
Publisher: Harper Business
BBB Library: Sales and Marketing, Business Classics
Dedicated to the elimination of myths and misconceptions from the marketing process; those are the first words written by Al Ries and Jack Trout, as a prelude to a business classic book that has long since influenced marketing thought forever. Right from the very beginning, this book touches a nerve when it comes to mainstream, academically-rooted ideas about promotion and business growth. Providing applicable action guidelines, the authors provide their 22 lessons as laws to follow, anyone seeking a practical and instant growth in their marketing results should read and apply those priceless laws.
“The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a timeless short book on the common pitfalls of marketing.” – Culttt
“In this most recent book they argue that the market position of a product or service in the perception of the customer is everything, and offer up twenty-two "immutable" laws of marketing that to them demonstrate this fundamental point.” – Consulttci
Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1118155998.html
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The product that secured the No. 1 position in the market dictates how the following ones appear to consumers.
Overnight success is a rare occasion in the business world, and it's even rarer when it comes to marketing products.
Avoid being tempted to build on past and current success, trying to become everything for everybody.
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