Small Message, Big Impact

How to Put the Power of the Elevator Speech Effect to Work for You

by Terri Sjodin

Number of pages: 208

Publisher: Greenleaf Book Group Press

BBB Library: Communication

ISBN: 9781608321308

About the Author

Sjodin is a highly sought after speaker who has trained and motivated thousands of people worldwide. She is today’s premier speaker and coach for sales professionals.


Editorial Review

Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market.

Book Reviews

"The book is a practical guide to sending you a concise and compelling message. It touches upon how to build a convincing case using six of the most consistently effective arguments, incorporating unique illustration to bring your message to life and the importance of speaking in your own authentic voice." Economic Times

"If you need to design an elevator speech or improve the one you’ve been using, you shouldread this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word." Live Real Now

"It runs to just short of 200 pages and is packed full of good ideas." The Tas Group

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Wisdom to Share

The more you speak from your heart and personal experiences, the deeper the connection will be that you form with the audience.

To help people reach the third benchmark of delivery, often remind them it’s not just what you say, but how you say it.

You must be able to balance your content across the time allotted.

Today’s mini-presentation has reached an entirely new level. Its duration has increased approximately two to three minutes.

The effect of a well-crafted and beautifully delivered three-minute elevator speech in today’s changing and challenging market cannot be denied.

Elevator speech’s general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.

A compelling and carefully crafted elevator speech has the power to bridge the gap between nice ideas in theory and concrete results.

An elevator speech is a brief presentation that introduces a product, service, philosophy, or an idea.