The Innovation Secrets of Steve Jobs

Insanely Different Principles for Breakthrough Success

by Carmine Gallo

Number of pages: 256

Publisher: McGraw-Hill Education

BBB Library: Creativity and Innovation, Personal Success

ISBN: 9780071748759



About the Author

Gallo is the communication skills coach for Intel, Nokia, and IBM. He is a popular speaker and the author of The Presentation Secrets of Steve Jobs. Gallo transforms ordinary business professionals into extraordinary speakers.

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Editorial Review

A THINK DIFFERENT APPROACH TO INNOVATION-Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity-and real innovation-in any workplace.

Book Reviews

"Gallo has done an excellent job rounding up a significant number of people who were present at the beginning of a number of Apple's innovations. " Innovate on Purpose

"The book is arranged around seven principles that we are told have influenced Steve Jobs and driven his success." Anatell Global

Books on Related Topics

Wisdom to Share

Your customers don’t care about you. They don’t care about the success of your company. They don’t care about your product or service. They care about themselves, their dreams, their goals.

In Apple’s world, simplicity and focus are one and the same

It takes courage to be innovative, especially if you decide to eliminate clutter in favor of a focused, simple and elegant design.

Jobs was genuinely committed to changing the world, and he wasn’t afraid to say it.

Apple was the dominant computing tool among creative professionals in the publishing and design fields

If passion is the fuel that gives innovators the energy to pursue their dreams, vision provides the direction that inspires evangelists to join the innovator on the journey.

Innovation doesn’t easily fit in a single package created, designed, and assembled by one individual.

Every innovation at Apple starts with a big, bold vision and a heavy dose of inspiration.

Although few large companies are as closely associated with their founder as Apple is, Jobs isn’t a one-man show.

He wasn’t the first one to sell computers directly to consumers, but he innovated around this idea with the introduction of Apple stores.

Steve Jobs didn’t invent the personal computer, nor did he invent the MP3 player, yet he innovated around those devices with the introduction of the Macintosh and the iPod.

Steve had an incredible ability to rally people towards some common cause by painting an incredibly glorious cosmic objective.

Follow your heart and passion will keep you going when the inevitable setbacks threaten to derail your dream.

Inventors are, by definition, failures. They fail far more often than they succeed

Jobs said that despite the hard life he led, he loved every minute of it because he followed his curiosity, letting his intuition guide his steps.

Steve Jobs disappointed his parents when he dropped out of Reed College after only one semester.

Jobs has his own general principles that have guided him in achieving his breakthrough success.

Apple’s cofounder and CEO Steven P. Jobs doesn’t believe in “systems” to create innovation.

The globe needs more people like Apple cofounder and CEO Steve Jobs.

Real progress in this decade will require fresh, creative, and innovative ideas. The key is to keep innovating.

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Ideas are the currency of the twenty-first century. Some people are exceptionally good at presenting their ideas. Their skill elevates their stature and influence in today's society. There's nothing more inspiring than a bold idea delivered by a great speaker. Ideas, effectively packaged and delivered, can change the world. So, wouldn't