In recounting a story told by a business leader, it appeals to our emotional self and involves us in a personal drama with a setting, plot, and characters. It captures our imagination. Once we’re hooked, the logical brain is engaged to reflect on the lessons, the wisdom, that can be drawn from the story. Because stories engage both the intuitive and the logical – the right and the left – sides of the brain, we’re more likely to absorb and remember lessons via storytelling than through facts alone. But business—the province of concrete numbers, logical analysis, and immutable facts – is often skittish about telling stories. That’s a shame because storytelling is one of the most powerful communication tools.
"The Power of Storytellingoffers a humble formula that is easy to learn and to practice. " - Portland Book Review
Kevin, The CEO of a fast growing Technology company waited in The Corner Office, admiring the magnificent views and contemplating what lay ahead. His Chief Technology Officer had alerted him to a seemingly unsolvable problem that plagued their most profitable software application and was on his way over to discuss the
Leadership experts and specialists estimate that 99% of all leadership occurs not from the top but from the middle of an organization. Usually, an organization has only one person who is the leader. So, what do you do if you are not that one person? Leading in all directions will require
Some people have the ability to enter a room and draw instant attention, effortlessly exuding charm, radiating energy and a commanding presence. That enviable quality is called charisma...and those who have it are better able to influence what gets done and ultimately achieve what they want. To some extent, it's innate—but
Because stories engage both the intuitive and the logical – the right and the left – sides of the brain, we’re more likely to absorb and remember lessons via storytelling than through facts alone.
Because stories engage both the intuitive and the logical—the right and the left—sides of the brain, we’re more likely to absorb and remember lessons via storytelling than through facts alone.
Just because you’ve doubled your staff or gotten a big promotion doesn’t mean the world is going to stop for you.
Because businesspeople have spent most of their careers drowning in so many facts, figures, data, and statistics, they are starved for stories to simplify the clutter.
Do something you’re passionate about, but don’t assume that means chasing the “hot passion” of the day.
An experienced manager knows that delegation is part of the job. Holding on to everything only holds you back.
In a world driven by financial metrics, many businesspeople fear that intuitive approaches like storytelling may appear too soft or otherwise unacceptable within corporate customs.
The sales process isn’t over just because the customer has left your store. After-sale efforts are important for cementing customer loyalty, too.
For teams to work successfully, each member must not only know his job, he must also be concerned about helping the performance of other members of the team.
A lesson to business leaders: Sometimes you have to follow your gut when it comes to putting the right people in the right jobs.
There are only 24 hours in the day. No matter who you are, it’s up to you to use that time well and it’s up to you to take responsibility for your actions.
Sometimes the best way to communicate is the simplest way possible: Forget the high-tech distractions – just get up and speak!
One person may be brilliant at crunching the numbers but shy when it comes to people skills. Another may be your best ambassador for culture change, but not the best person to handle project management. That’s why assembling high-performance teams and aligning them toward a common goal may be your secret weapon for business success.
One of the key attributes of the Internet is its ability to break down barriers to information. If information is power, then power widely dispersed has benefits not just to the individual but to all users.