The Science of Influence

How to Get Anyone to Say "Yes" in 8 Minutes or Less!

by Kevin Hogan

Number of pages: 320

Publisher: Wiley

BBB Library: Communication

ISBN: 9780470634189

About the Author

Hogan is the author of 19 books, including the international best sellers "The Psychology of Persuasion" and "Irresistible Attraction: Secrets of Personal Magnetism." He holds a doctorate in psychology.


Editorial Review

The Science of Influence shows readers how to get anyone to say yes in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a no into a yes. Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.

Book Reviews

"I highly recommend having The Science of Influence on your desk when you are crafting a sales letter or your "million dollar sales presentation." - Profit Advisor

"The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on." - Wiley

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Wisdom to Share

When two things, people, or places that are relatively different from each other are placed near to each other in time, space, or thought, we see them as more different, and it is easier to distinguish which one we want more.

When someone gives you something of perceived value, you immediately respond with the desire to give something back.

You can’t persuade someone if you can’t get in front of them to communicate your message.

From the point of view of persuasion it’s important to not allow that “no” reaction to take place, and if it does to disarm it as rapidly as possible.

A world of research clearly indicates that you will be judged professionally and personally in the first few seconds of your meeting someone for the first time.

Your body language and your physical appearance will jump-start your instant likability, your persuasiveness, and most importantly how you are perceived by every person who meets you.

You have realistically four seconds to make a good first impression on those with whom you come into contact.

False memories are so common that almost every conversation of any length includes reference to at least one memory that never happened.

The personality of the nonconscious mind correlates to a person’s behavior and the person’s conscious mind correlates to a person’s behavior; but the conscious mind and the nonconscious mind of that person don’t correlate to each other!

The science of influence is about getting people to change something: a behavior, an attitude, a product, a service, their relationship to or with you.