The Science of Influence shows readers how to get anyone to say yes in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a no into a yes. Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.
"I highly recommend having The Science of Influence on your desk when you are crafting a sales letter or your "million dollar sales presentation." - Profit Advisor
"The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on." - Wiley
It’s not that most people lack intelligence or skill or even ambition, but they haven’t learned how to leverage their assets by effectively representing themselves or communicating with others to the best of their abilities. For example, chances are that you have at least a few friends and colleagues who have enormous
Woo, simple enough to say, but not so simple to do. It is relationship-based persuasion, a strategic process for getting people’s attention, pitching your ideas, and obtaining approval for your plans and projects. In short, it’s one of the most important skills for any entrepreneur, employee, or professional manager whose work
This book is a business classic that redefined the leadership skills of people after World War I. It is made up of chronicles of lives of some of the most popular people in the 20th century, including former U.S. president D. F. Roosevelt and the steel king, Charles Schwarb. The book
There is a naturally occurring pattern, a way of thinking, acting and communicating that makes some leaders able to inspire others. Those leaders may have come into the world with a predisposition to inspire. However, this ability is not reserved for them exclusively. We can all learn this way of thinking
When two things, people, or places that are relatively different from each other are placed near to each other in time, space, or thought, we see them as more different, and it is easier to distinguish which one we want more.
When someone gives you something of perceived value, you immediately respond with the desire to give something back.
From the point of view of persuasion it’s important to not allow that “no” reaction to take place, and if it does to disarm it as rapidly as possible.
A world of research clearly indicates that you will be judged professionally and personally in the first few seconds of your meeting someone for the first time.
Your body language and your physical appearance will jump-start your instant likability, your persuasiveness, and most importantly how you are perceived by every person who meets you.
You have realistically four seconds to make a good first impression on those with whom you come into contact.
False memories are so common that almost every conversation of any length includes reference to at least one memory that never happened.
The personality of the nonconscious mind correlates to a person’s behavior and the person’s conscious mind correlates to a person’s behavior; but the conscious mind and the nonconscious mind of that person don’t correlate to each other!