Number of pages: 273
Publisher: McGraw-Hill Education
BBB Library: Leadership, Personal Success
ISBN: 9780071632874
It’s not that most people lack intelligence or skill or even ambition, but they haven’t learned how to leverage their assets by effectively representing themselves or communicating with others to the best of their abilities. For example, chances are that you have at least a few friends and colleagues who have enormous talent but somehow never achieve the success their level of work deserves. At the same time, you probably can think of a number of people who don’t appear to have much going for them yet do extremely well. Think of it this way: The male lion isn’t the smartest animal in the jungle; great apes, elephants, and parrots are all more intelligent. Nor is he the largest animal. He isn’t even the best hunter among his own pride; it’s his female mate that tracks and subdues prey. Why the male lion is considered the king of the jungle? Because he has an impressive mane and an even more impressive roar. This doesn’t mean the lion is a fraud: If called upon, he can back up that roar in spades. However, what makes the lion special is the combination of his genuine power with an image and related behavior that effectively communicates that power to the world. If you want to be a lion—that is, the king or queen of your chosen profession—you need to adopt the same approach.
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