When Principles Pay
Corporate Social Responsibility and the Bottom Line
Number of pages: 271
Publisher: Columbia Business School
BBB Library: CSR and NGO
ISBN: 9780231144001
Editorial Review
Capitalism was successful at generating income and economic growth but often at the expense of the natural environment. Now things are changing: we can see the outline of a new system in which we can enjoy the undoubted benefits of a competitive market economy without the environmental costs. It is a system where consumers, civil society groups, and shareholders, play an increasing role in shaping the corporate world. It is a system in which principles pay.
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The key to success for any company is to recognize what a company's negative environmental impacts are and investigate how to minimize them.
The market does not care if some people are very poor and others are very rich: society in general does.
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