Number of pages: 282
Publisher: Farallon Publishing
BBB Library: Entrepreneurship
You deeply want to become an extraordinary entrepreneur, but you don’t know where to begin. You don’t have enough money; or else you’ve got money, but you wouldn’t feel right risking it. You’re too young; or else you’re too old, and the chance has already passed you by. You can’t seem to come up with the right idea; or else, you’re overwhelmed with ideas and you can’t seem to settle on one.Even the most successful entrepreneurs have moments of self-doubt. It’s only human. The question to be asked is: How can you join the ranks of extraordinary entrepreneurs?
The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they’ve committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting magazine, Wal-mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance.
The book is chocked full of insights into the entrepreneurial process and the ways that entrepreneurs think as they see ideas for creating value to the world around them. That’s not to say, at the same time, that it wasn’t well-written, or that, at times, it didn’t get me thinking so much I thought my hair might burst into flames.
A company, no matter what it does, and how it does that, is nothing other than a product you are preparing to sell. After all is said and done, that is what an entrepreneur is: an inventor of a grand and growing company – a product – which ultimately will be
It’s certainly true that many of the particulars of business have changed. But the fundamentals have not. The stories in this book are just as relevant now as they were back then, and the lessons learned still apply today. Each story presents people who work together, make decisions under pressure, and
It was discovered that the people who own small businesses in the USA work far more than they should for the return they're getting. Many small businesses end up in chaos not because their owners don't work but because they are doing the wrong work. Why is this? Why do so many
The modern world has given us stupendous know-how. Yet avoidable failures continue to plague us in health care, government, law and the financial industry. And the reason is simple: the volume and complexity of knowledge today has exceeded our ability as individuals to properly deliver it to people consistently, correctly and
The Zigzag Principle has its roots in the laws of nature, with evidences everywhere we look. Rivers don’t flow in a straight line from mountain springs to the ocean. They twist and turn as they adapt to the obstacles that impede their flow. Mountain peaks are formed by the violent acts
Any giant goal can seem overwhelming, so break up the things you’ll have to achieve as an entrepreneur into small steps.
You’ll likely need to examine many promising ideas before you hit on one that you might be able to leverage to create a successful new entrepreneurial venture.
Focus on healing Let that be your guide as you try to invent a venture that will make the pain go away.
Entrepreneurs often wind up using customer pain” as a synonym for “customer needs” or “customer problems.”
The more acute the pain or problem, the more likely it is that you’ll be able to offer a compelling solution.
If you don’t see an obvious cross-pollination idea, sometimes the solution is to let the world do the cross-pollinating for you.