You deeply want to become an extraordinary entrepreneur, but you don’t know where to begin. You don’t have enough money; or else you’ve got money, but you wouldn’t feel right risking it. You’re too young; or else you’re too old, and the chance has already passed you by. You can’t seem to come up with the right idea; or else, you’re overwhelmed with ideas and you can’t seem to settle on one.Even the most successful entrepreneurs have moments of self-doubt. It’s only human. The question to be asked is: How can you join the ranks of extraordinary entrepreneurs?
The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they’ve committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting magazine, Wal-mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance.
The book is chocked full of insights into the entrepreneurial process and the ways that entrepreneurs think as they see ideas for creating value to the world around them. That’s not to say, at the same time, that it wasn’t well-written, or that, at times, it didn’t get me thinking so much I thought my hair might burst into flames.
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Wisdom to Share
Any giant goal can seem overwhelming, so break up the things you’ll have to achieve as an entrepreneur into small steps.
You’ll likely need to examine many promising ideas before you hit on one that you might be able to leverage to create a successful new entrepreneurial venture.
Focus on healing Let that be your guide as you try to invent a venture that will make the pain go away.
Entrepreneurs often wind up using customer pain” as a synonym for “customer needs” or “customer problems.”
The more acute the pain or problem, the more likely it is that you’ll be able to offer a compelling solution.
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