Nolan Bushnell founded the groundbreaking gaming company Atari and two dozen other companies. He also launched Steve Jobs' career, along with those of many other brilliant creatives over the course of his five decades in business. In his eagerly awaited first book, Bushnell explains how to find, hire, and nurture the people who could turn your company into the next Atari or the next Apple. The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildly creative people who live as much in the future as in the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.
"For those working in talent management, this very short, fast-paced read has lots of ideas and stories jammed into it that will make a real difference to your arsenal of tactics."
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Wisdom to Share
If you are looking to hire interesting employees, ask interesting questions that help you see how someone’s mind works.
There is a kind of functional craziness that should inhabit your creative offices, the kind that emanates from employees who are always coming up with wacky ideas, insane-sounding concepts, and off-the-wall notions.
If you want to find creatives, ask other creatives to help you. Your current employees are a treasure trove of possibility.If you want to find creatives, ask other creatives to help you. Your current employees are a treasure trove of possibility.
One of the best ways to uncover the creative passion of potential job candidates is to ask about their hobbies, particularly ones that are difficult or complex, somewhat time consuming, or suggest a large appetite for intellectual challenge.
Instead of establishing dispiriting rules at your company, create an organization known for its flexible and original pongs.
When the concept of company-as-advertisement is done coaarrectly, it allows you to sustain a creative ecosystem to which creative people are attracted, both as customers and as employees.