Big Mind
How Collective Intelligence Can Change Our World
Number of pages: 280
Publisher: Princeton University Press
BBB Library: Technology and Globalization
ISBN: 978-0691170794
Editorial Review
Collective intelligence is the capacity of groups to make good decisions—to choose what to do, and who to do it with—through both human and machine capabilities. The ways intelligence is organized are fractal in nature with similar patterns occurring on multiple scales, from groups of friends to organizations and whole societies. Understanding how we work together has been a central concern of social science for several centuries. Some mechanisms allow individual choices to be aggregated in a socially useful way requiring no conscious collaboration or shared identity. This is the logic of the invisible hand of the market and some of the recent experiments with digital collective intelligence like Wikipedia. In other cases (such as communes, friends on vacation, or work teams), there is the conscious mutual coordination of people with relatively equal power, which usually involves a lot of conversation and negotiation. In others (for instance, big corporation like Google or Samsung, ancient Greek armies, or modern global NGOs), hierarchy organizes cooperation.
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