Insight Out

Get Ideas out of Your Head and into the World

by Tina Seelig

Number of pages: 256

Publisher: HarperOne

BBB Library: Creativity and Innovation

ISBN: 9780062301277



About the Author

Dr. Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering (MS&E) at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. She teaches courses on creativity, innovation, and entrepreneurship in MS&E and the Hasso Plattner Institute of Design (d.school) at Stanford.

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Editorial Review

Countless people around the world don’t feel confident crafting the lives they hope to lead. They don’t know where they’re headed or how to navigate around the obstacles in their path. They don’t see themselves as innovators, responsible for and capable of inventing their own future. It’s a crime not to teach young people to be entrepreneurial. We are each responsible for building our own lives and for repairing the broader problems of the world, and the only way to do so is with the knowledge, skills, and attitudes required to bring ideas to fruition.

Book Reviews

This book is also a how to book. The focus this time is on taking an idea and finally getting it implemented. The book begins with Tina making a distinction between imagination, creativity, innovation and entrepreneurship. We seem to use these terms interchangeably.

Read InsightOut and start using the invention cycle to help you and your kids get your ideas into the world.

The book “Insight Out” by Tina Seelig describes a framework for getting ideas out of your head and into the world called the Invention Cycle.

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Wisdom to Share

We are each responsible for building our own lives and for repairing the broader problems of the world, and the only way to do so is with the knowledge, skills, and attitudes required to bring ideas to fruition.

It’s a crime not to teach young people to be entrepreneurial.

Entrepreneurship isn’t just about starting companies. It’s about starting anything.

Imagination is envisioning things that do not exist.

Creativity is applying imagination to address a challenge.

Innovation is applying creativity to generate unique solutions.

Entrepreneurship requires persistence and the ability to inspire others.

Looking at something briefly doesn’t necessarily mean seeing it. This is the case with all our senses.

You will never be successful unless you embrace the process of discovery.

The more curious you are, the more willing you will be to engage in each new experience.

Immersion and curiosity reveal insights and opportunities that are hidden in plain view.