Seeing What's Next
Using Theories of Innovation to Predict Industry Change
Number of pages: 352
Publisher: Harvard Business Review Press
BBB Library: Creativity and Innovation
ISBN: 978-1591391852
Editorial Review
Day in and day out, millions of us take action based on what we think the future will hold. Investors buy shares when they think a company's future is bright and sell shares when they think a company's future is dim. Analysts try to understand what the future holds so they can dispense insightful nuggets of wisdom to their clients. High-level executives try to separate signal from noise and threats from opportunities, and act accordingly. All of these people observe actions taken by managers and try to determine the impact those actions will have on the future. Typically, the biggest questions on their minds are: How will this innovation change an industry, and what impact does this have on the firms I care about?
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