Ten Types of Innovation
The Discipline of Building Breakthroughs
Number of pages: 276
Publisher: Wiley
BBB Library: Creativity and Innovation, Corporate Success
ISBN: 9781118571392
Editorial Review
Too often, innovation is reduced to a series of brainstorming sessions. Here’s the problem; evidence shows that such techniques do not actually lead to better outcomes. A number of years ago, we researched innovation efforts in industries such as manufacturing and services. A full 95% of these efforts failed. A glance around at the state of contemporary innovation suggests we’ve gotten a little better, but still do plenty of things that are more grounded in hope or habit than evidence. Our ambition is to make innovation a systematic approach, moving the field from a mysterious art to more of a disciplined science. The Ten Types of Innovation is part of the foundation of that ambition. We are convinced that by thinking about innovation in a more systemic way, you improve your chances of building breakthroughs.
Book Reviews
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Wisdom to Share
Process innovations involve the activities and operations that produce an enterprise’s primary offerings.
Innovative profit models often challenge an industry’s tired old assumptions about what to offer, what to charge, or how to collect revenues.
Using more types of innovation produces more sophisticated and surprising results; and does so in ways competitors can’t easily spot or copy.
Using more types of innovation produces more sophisticated and surprising results; and does so in ways competitors can’t easily spot or copy.
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