The Google Story

Inside the Hottest Business, Media, and Technology Success of Our Time

by David Vise , Mark Malseed

Number of pages: 326

Publisher: Delacorte Press

BBB Library: Corporate Success

ISBN: 9780553804577

About the Authors

David Vise : David Vise is a Senior Commentator for Formerly a reporter


Mark Malseed : Mark Malseed is a Former researcher for journalist Bob Woodward and


Editorial Review

Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, change the world through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

Book Reviews

"The Google Story is a quick read, told in chronological order, and written in a clear, informative writing style that is somewhat marred by the authors’ obvious idolatry for Page and Brin. The book begins with Page and Brin’s early family lives, characterized by remarkably similar values steeped in the ideals of academia, science, and technology. This foundation imbued them with a reverence for the pure application of technology to human endeavors. From the beginning, their expressed mission was to provide a free, easy to use tool to access all of the information on the internet, with no financial motivations except to fund their company, in a value-based work environment whose motto was, “Don’t be Evil.""

"The Google Story” by David A.Vise lays tells the tale. It’s a fun, fast and informative read. It begins at the beginning and follows the rollercoaster (actually no, rollercoasters eventually descend – more like Willy Wonka elevator) ride that Stanford friends and co-founders Sergey Brin and Larry Page have taken the world on since embarking on that research project in 1998."

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Google’s growth has occurred entirely by word of mouth, as satisfied users recommend it to their friends, and others learn about it through the media and online.

Google seemingly human qualities give it special appeal to an amazingly wide range of computer users, from experts to novices, who trust the brand that has become an extension of their brains.

The quest for immediate information on anything and everything is satisfied by “googling” it on a computer or cell phone.