The Third Screen

The Ultimate Guide to Mobile Marketing

by Chuck Martin

Number of pages: 256

Publisher: Nicholas Brealey Publishing

BBB Library: Sales & Marketing

ISBN: 9781857886238



About the Author

Chuck Martin Is a bestselling author and internationally known business strategist. He is Chairman and CEO of NFI Research.

Read More...

Editorial Review

Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.

Book Reviews

"I don't think anyone in business can ignore this book. " - American Express

Books on Related Topics

Are you curious about how to use mobile marketing to grow your business? Would you like to know how to use Quick Response (QR) codes, location-based marketing, and other mobile tools to increase your sales and revenue? Are you wondering how companies use mobile marketing to connect with their customers? Answering those
Go Mobile

Are you curious about how to use mobile marketing to grow your business? Would you like to know how to use Quick Response (QR) codes, location-based marketing, and other mobile tools to increase your sales and revenue? Are you wondering how companies use mobile marketing to connect with their customers? Answering those

“Chaotics” provides business leaders with the system and tools to successfully navigate through the uncertain waters that will continue to confront all of their businesses in this new era “The Age of Turbulence”. The fact is that we are entering a new age of turbulence. But what is turbulence? We know
Chaotics

“Chaotics” provides business leaders with the system and tools to successfully navigate through the uncertain waters that will continue to confront all of their businesses in this new era “The Age of Turbulence”. The fact is that we are entering a new age of turbulence. But what is turbulence? We know

The tracking of top-seller lists is a national obsession. Our culture is a massive popularity contest. We are consumed by hits—making them, choosing them, talking about them, and following their rise and fall. No surprise that hits have become the lens through which we observe our own culture. We define our
The Long Tail

The tracking of top-seller lists is a national obsession. Our culture is a massive popularity contest. We are consumed by hits—making them, choosing them, talking about them, and following their rise and fall. No surprise that hits have become the lens through which we observe our own culture. We define our

In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect
Age of Context

In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect

Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship,
Social BOOM!

Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship,

What are the most important assets of your business today? Your brand? Intellectual property? Physical facilities? Inventory? Employees? All of these are likely answers; however, there’s one asset that is constantly missing when we ask companies this very question: Audiences. The equation is simple: Bigger audiences = more revenue. You may think
Audience

What are the most important assets of your business today? Your brand? Intellectual property? Physical facilities? Inventory? Employees? All of these are likely answers; however, there’s one asset that is constantly missing when we ask companies this very question: Audiences. The equation is simple: Bigger audiences = more revenue. You may think

Wisdom to Share

The third screen revolution provides companies with a great opportunity to interact with customers on a more intimate level, because the smart phone is so personal and close to the user.

. Using the phone as a payment mechanism will evolve and companies will move to location-based selling.

Without appropriate research on the spectrum of mobile features available and on what their particular customers use, business leaders risk missing potential market opportunities.

A customer with a smart phone may “check in” to a location through an app that includes location-based tracking.

Mobile is not incremental, it is transformational.

More than a third of mobile phone users have shopped in stores while on the phone and have asked the person they were talking to about a product.

More than 70% of executives and managers already use their phones for sending and receiving email and more than half are texting.

In a world gone mobile, the individual customer has more control than before.

In a world gone mobile, everything is connected to everything and is accessible from anywhere.

When an untethered consumer loves or hates something, he lets others know in real time.

Mobile consumers are freed from a desktop computer for access to information.

Books by the same Author

You may consider yourself to be an organized person, or a procrastinator, or sometimes forgetful. May be you see yourself as someone who gets things done, highly flexible, cool under pressure, or good at managing time. Although you might be accurate in some of your self-assessment, there has been no way
SMARTS

You may consider yourself to be an organized person, or a procrastinator, or sometimes forgetful. May be you see yourself as someone who gets things done, highly flexible, cool under pressure, or good at managing time. Although you might be accurate in some of your self-assessment, there has been no way

To say that work has changed over the last years would be an understatement. With an increase in downsizing, cut budgets, working hours, customer demands and shareholder requirements, people in charge are constantly under the gun to achieve more with less. It is common now to find managers carrying out a
Tough Management

To say that work has changed over the last years would be an understatement. With an increase in downsizing, cut budgets, working hours, customer demands and shareholder requirements, people in charge are constantly under the gun to achieve more with less. It is common now to find managers carrying out a

auto-complete API tutorial