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Sales and Marketing X

For the first time ever, Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—opens his playbook and gives readers access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Belfort is ready to unleash
Way of the Wolf

For the first time ever, Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—opens his playbook and gives readers access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Belfort is ready to unleash

Have a passion project you want to share with the world? Something amazing you always wanted to do, but don't know how to reach an audience? Then let this Gundi Gabrielle walk you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!
Influencer Fast Track: From Zero to Influencer in the next 6 Months!

Have a passion project you want to share with the world? Something amazing you always wanted to do, but don't know how to reach an audience? Then let this Gundi Gabrielle walk you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!

Two effectiveness experts from The Gallup Organization use the latest statistics to debunk the most pervasive myths about sales and to determine that there is no one formula for success, and that training, knowledge and experience cannot make a great salesperson.  They help salespeople understand themselves and their top sales talents
Discover Your Sales Strengths

Two effectiveness experts from The Gallup Organization use the latest statistics to debunk the most pervasive myths about sales and to determine that there is no one formula for success, and that training, knowledge and experience cannot make a great salesperson.  They help salespeople understand themselves and their top sales talents

Hundreds of organizations everywhere now seek to change the world by creating a customer service revolution. It’s a major part of their business strategy, as they distance themselves from the competition. However, for it to be truly successful, it is critical you understand what creating a customer service revolution really means:
The Customer Service Revolution

Hundreds of organizations everywhere now seek to change the world by creating a customer service revolution. It’s a major part of their business strategy, as they distance themselves from the competition. However, for it to be truly successful, it is critical you understand what creating a customer service revolution really means:

It’s old news that buyers have a lot more information about everything than in decades past. Also fairly well established is that today’s buyers are harder to reach, buying cycles are longer, and more decision makers are involved in every sale. Yes, buying has changed a lot, yet from the 1970s until
Insight Selling

It’s old news that buyers have a lot more information about everything than in decades past. Also fairly well established is that today’s buyers are harder to reach, buying cycles are longer, and more decision makers are involved in every sale. Yes, buying has changed a lot, yet from the 1970s until

Delivering Knock-Your-Socks-Off Service means creating a positive, memorable experience for every customer, exceeding expectations, and satisfying needs in such a way that you’re seen as easy to do business with. It means looking for opportunities to wow and delight your customer in unique and unexpected ways. The customer who experiences all
Delivering Knock Your Socks Off Service

Delivering Knock-Your-Socks-Off Service means creating a positive, memorable experience for every customer, exceeding expectations, and satisfying needs in such a way that you’re seen as easy to do business with. It means looking for opportunities to wow and delight your customer in unique and unexpected ways. The customer who experiences all

In SPIN Selling, Rackham examines selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, you will be able to dramatically increase your sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing
SPIN Selling

In SPIN Selling, Rackham examines selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, you will be able to dramatically increase your sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing

Political marketing is about how political elites use marketing tools and concepts to understand, respond to, involve and communicate with their political market in order to achieve their goals. These goals can include–in addition to getting votes to be elected–creating more understanding of a complex policy, passing legislation, and winning control
Political Marketing

Political marketing is about how political elites use marketing tools and concepts to understand, respond to, involve and communicate with their political market in order to achieve their goals. These goals can include–in addition to getting votes to be elected–creating more understanding of a complex policy, passing legislation, and winning control

You live in a time when online reviews are prominent and powerful. If you’re like many business stakeholders, you might be confused or overwhelmed by online reviews. In this book, showed valuable how-to instructions, advice from experts, insider tips from review venue representatives, and insights into consumer behavior that you can
Five Stars

You live in a time when online reviews are prominent and powerful. If you’re like many business stakeholders, you might be confused or overwhelmed by online reviews. In this book, showed valuable how-to instructions, advice from experts, insider tips from review venue representatives, and insights into consumer behavior that you can

Customers don’t simply buy products or services; they hire them to do a job. Understanding customers does not drive innovation success. Understanding customer jobs does. If you build your foundation on the pursuit of understanding your customers’ jobs, your strategy will no longer need to rely on luck. In fact, you’ll
Competing Against Luck

Customers don’t simply buy products or services; they hire them to do a job. Understanding customers does not drive innovation success. Understanding customer jobs does. If you build your foundation on the pursuit of understanding your customers’ jobs, your strategy will no longer need to rely on luck. In fact, you’ll

The Greatest Salesman in the World is one of the bestsellers from Og Mandino. The book, just like many other inspirational works that he has done, is an outstanding story that leads a person through an interesting story that has great lessons. In this inspirational book, he combines great skills of
The Greatest Salesman in the World

The Greatest Salesman in the World is one of the bestsellers from Og Mandino. The book, just like many other inspirational works that he has done, is an outstanding story that leads a person through an interesting story that has great lessons. In this inspirational book, he combines great skills of

In Our Rapidly Changing world, selling is becoming more difficult because buyers are changing. The Lives of our best customers, those who have known and valued you the most, have been changed personally and professionally. In today's fiercely competitive marketplace, buyers are slashing costs to get by, which means there's more
Getting into Your Customer's Head

In Our Rapidly Changing world, selling is becoming more difficult because buyers are changing. The Lives of our best customers, those who have known and valued you the most, have been changed personally and professionally. In today's fiercely competitive marketplace, buyers are slashing costs to get by, which means there's more

Dedicated to the elimination of myths and misconceptions from the marketing process; those are the first words written by Al Ries and Jack Trout, as a prelude to a business classic book that has long since influenced marketing thought forever. Right from the very beginning, this book touches a nerve when
The 22 Immutable Laws of Marketing

Dedicated to the elimination of myths and misconceptions from the marketing process; those are the first words written by Al Ries and Jack Trout, as a prelude to a business classic book that has long since influenced marketing thought forever. Right from the very beginning, this book touches a nerve when

What are the most important assets of your business today? Your brand? Intellectual property? Physical facilities? Inventory? Employees? All of these are likely answers; however, there’s one asset that is constantly missing when we ask companies this very question: Audiences. The equation is simple: Bigger audiences = more revenue. You may think
Audience

What are the most important assets of your business today? Your brand? Intellectual property? Physical facilities? Inventory? Employees? All of these are likely answers; however, there’s one asset that is constantly missing when we ask companies this very question: Audiences. The equation is simple: Bigger audiences = more revenue. You may think

Brands want to be talked about so people will buy their products and services. Consumers want to interact with brands that make the products and services they purchase. Brands also want consumers to relate to them, become highly loyal, and buy that same brand for the rest of their lives. They
The Social Customer

Brands want to be talked about so people will buy their products and services. Consumers want to interact with brands that make the products and services they purchase. Brands also want consumers to relate to them, become highly loyal, and buy that same brand for the rest of their lives. They

Selling impacts every person on this planet. Your ability or inability to sell, persuade, negotiate, and convince others will affect every area of your life and will determine how well you survive. No matter what your title or position is in life, or what your role is in a company or
Sell or Be Sold

Selling impacts every person on this planet. Your ability or inability to sell, persuade, negotiate, and convince others will affect every area of your life and will determine how well you survive. No matter what your title or position is in life, or what your role is in a company or

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five
The Challenger Sale

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five

It’s a vexing situation for business leaders that one of our most valuable assets is also the least likely to be quantified. Of course it’s hard enough to identify our best customers, let alone know what moves them to choose one brand over another. If you were asked about your company’s
The Loyalty Leap

It’s a vexing situation for business leaders that one of our most valuable assets is also the least likely to be quantified. Of course it’s hard enough to identify our best customers, let alone know what moves them to choose one brand over another. If you were asked about your company’s

Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where
Negotiating with Backbone

Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where

We know how hard the last few years have been. Many have called it the Great Recession, with good reason, as it has already been far longer and more severe than any economic downturn since the Great Depression. Government economists tell us it began in December 2007, but the researches identified
Selling to The New Elite

We know how hard the last few years have been. Many have called it the Great Recession, with good reason, as it has already been far longer and more severe than any economic downturn since the Great Depression. Government economists tell us it began in December 2007, but the researches identified

You are your small business and your small business is you. You are the brand. Clients are buying you. You are the main force behind your business. You are the one doing the work for your clients, and while you may have an assistant, or a contractor who helps you, you
Marketing for Solos

You are your small business and your small business is you. You are the brand. Clients are buying you. You are the main force behind your business. You are the one doing the work for your clients, and while you may have an assistant, or a contractor who helps you, you

Recent researchers argued that businesses must adopt a “shared value” mindset that seeks out and capitalizes on business opportunities to create “economic value in a way that also creates value for society by addressing its needs and challenges.” They criticize most companies for being “stuck in a social responsibility mindset in
Good Works!

Recent researchers argued that businesses must adopt a “shared value” mindset that seeks out and capitalizes on business opportunities to create “economic value in a way that also creates value for society by addressing its needs and challenges.” They criticize most companies for being “stuck in a social responsibility mindset in

We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. The ability to negotiate might be the most important factor in your career advancement. Negotiation is also
Negotiating for Success

We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. The ability to negotiate might be the most important factor in your career advancement. Negotiation is also

Success for that top 1% isn’t reached by accident, though. Successful people work hard to reach the top and stay there. Their success is the result of a number of factors, including mastery of their field, using the right systems, and staying on plan. In direct selling, these ingredients are especially
Quick Steps to Direct Selling Success

Success for that top 1% isn’t reached by accident, though. Successful people work hard to reach the top and stay there. Their success is the result of a number of factors, including mastery of their field, using the right systems, and staying on plan. In direct selling, these ingredients are especially

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